Tag Archives: superbowl

Sexist Dodge Charger Superbowl Ad

11 Feb

I’m pretty sure by now almost everyone has seen this ad by Dodge aired during the 2010 superbowl:

Ok, so lets recap on the things that men are supposed to be surrendering to do in exchange for driving the car they want:

I will walk the dog, I will eat fruit as part of my breakfast, I will shave and clean the sink after I shave, I will be at work by 8 am

[Ok, these things are just basic responsibility issues. You’re supposed to be an adult. What? Without your wife nagging you to be a mature, responsible person you would not walk the dog, you would not try to eat right, you would not clean up your mess, and you would not get to work on time? Way to go.]

I will sit through 2 hour meetings

[Ok, that’s just part of your job, how are women responsible for this? You’re in control of your own life, don’t like your job? Quit and get a new one, but don’t try and blame others for your unhappiness]

I will say “yes” when you want me to say “yes”

I will be quiet when you don’t want to hear me say “no”

[Somebody has honestly and trust issues in their relationship…]

I will take your call

[That’s just being courteous. You wouldn’t be courteous without nagging? If she’s calling too much, then use a little thing called communication and talk to her about it for a change.]

I will listen to your opinion of my friends

I will listen to your friends’ opinions of my friends

[Again, communication! Any maybe you should start evaluating why you’re in a relationship with this person if they don’t like who you associate with]

I will be civil to your mother

[I guess courtesy is just something men do because they’re forced to by women, for without women they would all manners and social skills /sarcasm]

I will put the seat down

[Oh heavens! I can’t just only ever think of myself!?!? I have to consider that other people might live in the house too?!?! Gah! I can’t take this courtesy thing!!!]

I will separate the recycling

[Yeah, real men don’t give a shit about the environment or recycling!]

I will carry your lip balm

[Really? How often do women ask men to carry a small tube of lip balm? And if she does happen to not have any pockets or a purse, what’s the big deal? It’s not like she’s asking you to carry a pink umbrella.]

I will watch your vampire TV shows with you

[Ok, seriously, communication. I bet she does things with you that she’s not overly fond of. Relationships are about compromise. Try and find something you like to do together or get out of the relationship. It’s not all just about you.]

I will take my socks off before getting into bed

[Really? This is an issue in your relationship? Talk to her about it! Make her see that’s it’s not a big deal. If wearing socks to bed is a deal breaker, then there are more important things wrong in your relationship]

I will put my underwear in the basket

[As opposed to what? leaving them on the floor for other people to pick up? You’re an adult, take responsibility for your own mess.]

As you can see, this entire commercial is about men shifting the blame for being stuck in an unhappy relationship, a boring job, and having to be responsible onto women. “I’m too lazy and immature to take control of my life, so I’m going to blame women for trapping me…” Is this seriously what Dodge is telling us men are? No thank you.